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Your first step is to secure a domain name, i.e. the address of your website. The best domain names are often short, snappy and easy to remember and generally related to your business - most companies opt for their business name.

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Whilst having your business name makes sense, sometimes choosing a common search phrase for your domain can often improve your rankings on some search engines. As an example - if you are a sofa shop wanting to sell sofas online and you are targeting the UK, you may want to consider www.uk-sofas.co.uk. This, coupled with a correctly optimised page would stand a better chance of gaining a number one ranking on some search engines for the key phrase "UK sofa". However, the domain name forms only a